Business exposure allows a business to get more customers. For your brand to get more conversion, corporate video production can boost your online performance. However, you want to create a website first. However, getting traffic to this site can be a problem.
When social media networks were first introduced, many brands took the opportunity to open accounts because they know that they can use it to expand their reach. Through social media, video clips can be used to attract the attention of potential buyers. And then you can send them directly to the websites for them to find out more about your products or services. You can use explainer videos or animation videos to convey a message, introduce a product, present a new service and more.
Moreover, corporate video production can provide webcasts, which you can use to keep customers on your website longer. The moment someone sees your website, it takes less than 5 seconds to decide whether they want to stay. During this 5-minute window, you can use the video to target 2 sensory stimuli and encourage your audience to stay – vision and audition. This already gives your company a competitive advantage.
Building Trust with Customers
These corporate videos can be used not only on your website but on a wide range of social networks. Another way you can use it is by recording videos of your current and previous satisfied clients. These days, reviews and testimonials are becoming more and more popular. They are also effective in building trust. Potential customers will find real person telling how effective your productive or service is as someone who is relatable.
Help in Employee Training
Companies can benefit from the video production not just by increasing their customer base. It can also service as training videos can which can be utilized during employee training. Through a combination of audiovisual training, it will be easier for your staff to understand what your brand is all about. They will be more prepared at work and can help your customers better.
Rank Better Online
Through videos, you can increase the time visitors spend on your site. As a result, longer exposure can help build trust between you and your audience. The best part is that it signals search engines such as Google that your site offers good content. Research shows that you’re 53 times more likely to show up on Google’s first page if a video is embedded on your website. And since Google owns YouTube, it can also bring a significant increase in how much videos can positively impact your search engine rank.
People Love Watching Videos
When you scroll through your newsfeed, you’ll find tons of videos, whether be it about cute cats sleeping or brands selling kitchen wares. It’s no surprise that people spend a lot of time watching videos on a daily basis. According to Hyperfine Media, 1/3 of online activity now is spent on watching videos. Social media users like videos so much because they are fun to watch and are easier to consume.